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  • last updated : 28 October, 2022

How Patent Landscape Analysis Can Aid Your R&D Strategy 

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landscape analysis

Patent landscape analysis is a multi-step process for reviewing, organizing, and extracting value from comprehensive patent search results in a particular technology domain. Altogether, a patent landscape is a collection of references and associated analytics from which significant legal, technical, and business information can be extracted. 

Companies and investors understand the value of intellectual property, particularly patents, which provide opportunities to distinguish products and generate revenue. 

In general, anticipating and comprehending the impact of rapid advancements in technology on the value of their services and products is a significant challenge for investment decision-makers. As a result, it is critical for a researcher or developer to be certain of their direction before spending money and time on a technology or product. There is a lot to be said for landscape analysis. Especially for the research and development community. 

The technology report is intended to help companies determine how to budget and invest in research and development by providing an overview of current research in a specific technology field. Therefore, for corporations to derive these values, patent landscaping is a vital process. 

Landscape analysis can help organizations develop new technologies, design around the technologies of others, identify licensing and merger and acquisition goals, optimize internal R&D processes, and develop thorough and informed IP strategies. 

Considering future R&D strategies 

Patented landscape architecture can build on existing technological areas rather than seeking only the most cutting-edge technology for innovative solutions. As a matter of fact, a landscape analysis aids in explaining technological gaps and provides insight into future research and development strategies. 

The patent landscape conducted during the early stages of R&D provides an additional benefit. You can make strategic product development decisions by offering early patent status services and existing solutions. The results may represent a free space perspective. Additionally, researchers can learn about the current state of the field. This analysis can provide you with ideas for new designs or improvements to existing ones. 

Whitespace 

Technical areas that have received technical disclosures may be highlighted for analysis. Densely populated areas are less likely to promote broad patent rights and identifying whitespaces in targeted technology areas directs research and development teams to concentrate their efforts in those technology areas that are more inclined to produce pioneer patents. 

Trends in Filing and Investing 

The landscape analysis graphs’ patent filing trend enables you to visualize the amount of shift in activity in each product, technology, or application area over time. This is useful for determining how much growth has occurred in a given area and predicting when activity may begin to decline. This is especially useful when combined with market research that includes sales data for related products. 

Top participant graphs provide information about major corporations, universities, startups, and other organizations that are most focused on particular products, technologies, or applications. This is helpful in identifying potential partners, licensees, customers, acquisition candidates, or organizations that may utilize your technology based on the information disclosed in their patents. 

These graphs can be merged to show which players are spending money (via patent applications), in which categories, and which companies have recently slowed their investment in technology. This may contribute to a comparison of R&D spending (via patent filing activity) in various technology areas with that of competitors in the same and/or different technology, product, or application area. 

Competitor Analysis 

Landscape analysis provides a broader view of where other players in a sector or industry are focusing their efforts. For example, you may discover increased activity in an emerging technology area related to the market you serve that was previously unnoticed. 

Landscape analysis is helpful in understanding what your competitors are doing, predicting their next moves, and planning your strategic maneuvers accordingly. 

Landscape analysis also offers insights into competitor activity, allowing the enterprise to make quick business decisions like: 

  • How to conduct research and development, product development, and patent filing strategies 
  • Filing of challenge to participation before, during, or after the event
  • To pursue licensing negotiations, start a project design, or start a dispute 

New Ideas for products or services 

R&D personnel frequently limit their focus to their own operating technology domain, with no idea how other technologies evolved in similar or different applications. A landscape analysis could generate ideas for patenting new product/brand features. Furthermore, landscape analysis assists in identifying new technology segments and thus generating ideas for a new product line. 

Reduce Gaps 

Landscape analysis offers information about a competitor’s strategy and aids in forecasting future moves. A company may overlook the fact that a competitor has switched to a superior technology. 

Knowing that competitors are looking for different technologies for a specific problem, in particular, can assist you in determining if the solution they are investigating has an advantage. Based on this, you can choose whether to use your own or a different technology. 

Generally, researchers track the movements of competitors and forecast their future additions. This is to tailor their research strategy in order to narrow the gap between market expectations and what they provide.

Conclusion 

It is critical for researchers to keep an eye on what is going on in their particular technology domain. The direction of a company’s research and development is essential to its future success. As a result, before investing time and money in a technology or product, researchers or developers must be certain of the path they intend to take. 

Patent landscape analysis offers useful information and insights into the fields mentioned above. All of these fields are useful in determining where R&D efforts should be directed. 

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