{"id":55625,"date":"2022-12-14T00:00:00","date_gmt":"2022-12-14T00:00:00","guid":{"rendered":"http:\/\/35.208.6.27\/xlscout_new\/learn-the-what-why-and-how-of-technology-landscape-analysis\/"},"modified":"2024-11-22T14:54:24","modified_gmt":"2024-11-22T14:54:24","slug":"learn-the-what-why-and-how-of-technology-landscape-analysis","status":"publish","type":"post","link":"https:\/\/xlscout.ai\/nl\/learn-the-what-why-and-how-of-technology-landscape-analysis\/","title":{"rendered":"Technology Landscape Analysis: What, Why and How?"},"content":{"rendered":"

What is Technology Landscape Analysis?<\/strong><\/h2>\n

Forecasting and comprehending the effects of rapid technological advancements on the value of their products and services is a major challenge for businesses making investment decisions. In general, technology landscape analysis generates reports that are designed to provide a snapshot of ongoing research (existing products, research papers, and patents) <\/span>in a given<\/span> technology domain and to assist businesses in determining how to budget and invest in R&D.<\/span><\/span><\/p>\n

For example, Xerox<\/a><\/strong> and Polaroid<\/a><\/strong> derived significant value from their extensive and innovative patent portfolios. Accordingly, we can learn how they employed patents effectively to safeguard their inventions and gain the <\/span>highest<\/span> possible market leverage by looking at their patents.<\/span><\/span>\u00a0<\/span>
<\/span><\/p>\n

In this article, we will look at how to understand and analyze a patent portfolio to gain valuable qualitative and quantitative insights. It is an important step in understanding the current market’s threats and opportunities.<\/p>\n

A patent landscape report<\/a><\/strong> (PLR) is a visual representation of multiple attributes of a given patent portfolio, such as graphs and plots (assignee, geographic distribution, and patent family). Moreover, it reveals insights such as patenting trends, geographic protections, top inventors, research focus, and collaboration partners.<\/p>\n

Landscape reports can also show a company’s relative patenting strength as well as which patents it is actively investing in to protect, indicating how important those patents are.<\/p>\n

Further, these reports are used to gather actionable competitive intelligence, identify patent white spaces, forecast market trends, and identify trends in investment areas of interest.<\/p>\n

Scope and Limitations of a Technology Landscape Report<\/strong><\/h2>\n

What specific questions can we expect a patent landscape report to answer?<\/span><\/p>\n

Scope<\/strong><\/h3>\n

To understand the scope of a patent landscape report, let’s take a look at a few screenshots.<\/span><\/p>\n

We’ll be looking at XLSCOUT’s automated patent landscaping tool – Techscaper’s<\/a><\/strong> patent landscape report on Augmented Reality<\/strong><\/em>. Let\u2019s get started. <\/span><\/span>\u00a0<\/span><\/p>\n

Question 1:<\/strong> How have patent filings for Augmented Reality changed over time? Is patenting activity increasing or decreasing?<\/span><\/span>\u00a0<\/span><\/p>\n

\"patent
Fig. 1.1: Patent filing trend (2003-2022), source: xlscout.ai<\/em><\/a><\/figcaption><\/figure>\n

The report suggests that the number of patents have been steadily increasing since 2003. As a matter of fact, the filings gained momentum up to 2019 and then dipped slightly. A patent family is a set of patent filings made in various countries to protect a single invention. <\/span><\/span>\u00a0<\/span><\/p>\n

Question 2:<\/strong> Which <\/span>are the <\/span>technologies <\/span>that <\/span>are being used to address the problem of Augmented Reality? \u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

\"technologies
Fig. 1.2: Technologies in use, source: xlscout.ai<\/em><\/a><\/figcaption><\/figure>\n

Question 3:<\/strong> Who are the key players? Where are the key players filing their <\/span>patents<\/span>?<\/span><\/span>\u00a0<\/span><\/p>\n

\"country
Fig. 1.3: Country wise patent filing, source: xlscout.ai<\/a><\/em><\/figcaption><\/figure>\n
\"Company
Fig. 1.3: Company wise patent filing, source: xlscout.ai<\/a><\/em><\/figcaption><\/figure>\n

We can see that the majority of patents in this domain are being filed in US, China, Korea, Europe & Japan. Further, we can also see that the number of patents filed by major players Magic Leap, Samsung Electric, LG Electronics & Microsoft Tech.<\/span>\u00a0<\/span><\/p>\n

These are just some of the questions that a PLR might attempt to answer. Depending on the ultimate goal, the scope can be expanded to answer additional questions such as:<\/span>\u00a0<\/span><\/p>\n